Friends asked me: Why you think you know how to sell wine? And why only Italian wine when so many countries produce wine? Fair questions. First of all, like most people, I don’t know how to cook but I know good food when I tasted it and the same I believe goes with wine.
Another similarity between food and wine is again same as most people, I am always looking for the next good restaurant or a good meal. It could be just another plate of pasta or a bowl of wonton soup, I’II will go out of my way to try when someone tells me HEY DID YOU KNOW THIS NEW RESTAURANT? SO NO matter how many great wines you have tasted, it is exciting when someone share THE HISTORY OF THE BOTTLE AND THE REASONS WHY THAT WINE IS MADE IN THAT WAY.
Meaning? Everyone wants something new and different sooner or later. So when my ITALIAN friend AN EXPERT OF ITALIAN WINE MARKET asked me if I would be interested in selling Italian wine, I jumped to the offer.
Yeah? Why only Italian? Italy has the biggest variety of vines and styles of wine. The country’s terrain and climate provide very different and unique yet favourable elements for growing of vines and making of wine. Ownerships of Italian vineyards and cellars are scattered and fragmented. Many great wines produced and consumed only locally because THE SMALL COMPANY THAT PRODUCE WINE HAVN'T THE RESOURCES to invest into marketing ABROAD. SO while the World demand for wine grow, the World buy up French, Chilean Aussies and others wines. Italy as the largest producer of wine yet has the smallest market share in Asia and Greater China region. CERTAIN NOT for sake of inferior products but ONLY FOR MARKETING AND DISTRIBUTIONS. I BELIEVE THAT BARRIER CAN BE OVERCOME.
